Category Archives: Running a Photography Business

Using Video to Promote your business

[slideshow_deploy id=’2546′]

Run a Facebook Competition and get more customers

run a facebook comp graphic

  • Encourage more likes for your Facebook page,
  • Increase your customer base,
  • Engage with your community,
  • Create buzz and chatter about your brand

All good reasons to host a photo competition on your Facebook page.

We can do all the integration for you, while you just sit back and reap the benefits. Drop me an email for further information. £60 for 2 week competition…you can’t go wrong.

I increased my page likes by over 100 within 48 hours, 300 overall, booked in 10 sessions from the competition. You can further boost your competition by promoting it using Facebook’s ‘Promote post’ paid service and aim it at your target market or/and use Google’s Adwords to boost traffic to your page. Both these methods involve investing a little bit more capital, but can significantly boost your competitions visibility. I have used both to get more eyeballs on the competition, which hopefully sells itself once people arrive at the page. You can promote either through a daily budget or lifetime (of the competition) budget, from as little as you like. We would be happy to advise you what has worked for us in this respect.

Our aim is to help photographers by providing solutions that equate to profit, that can be easily measured for ROI. We want to build long term relationships with other photographers for the mutual benefit of the industry. Please get in touch with me if you are interested.

Below are some pointers about what is important about running your own Facebook Competition.

facebook photography competition points graphic

Using WordPress for your Photography Business

I read somewhere that the WordPress platform now makes up almost 30% of active websites on the internet today. I used to think WordPress was all about blogging, but it seems to be used more and more for static websites these days. I have now made the transition over to WordPress completely for my own business, having used it for a few years to host my blog which was on the back end the site I designed myself, knowing a little bit about html

But the internet is evolving so quickly I thought that WordPress, which does 80% of things you need for a good website straight out of the box, would be worth having primarily because of the support it gets from coders that provide plugins for every conceivable thing you could need, most of which are free.

I also like the fact that it is so easy to add these plugin, usually a matter of a few clicks and away you go.

More and more people are accessing the internet using their mobile phones these days and having a site that is mobile friendly is now essential as far as I’m concerned, I hate visiting websites where you need to scroll from side to side as well as up and down. Having to zoom in to read the text can also be a pain. Whereas if it were mobile friendly the text would be readable and would fit the width of your screen automatically, your images would  also resize to fit the viewers screen. Many of the themes you can download   and use for your WordPress website are already mobile friendly, and if they’re not you can easily download a plugin which will make it so. This beats redirecting your visitors to a separate mobile version of your site, with the extra hassle and cost that that entails.

Talking about themes, the choices are endless with WordPress, you can search hundreds of free themes and paid-for themes. Most can be customised so that you can make it personalised to your brand, allowing you to change text colours, backgrounds, layouts (one column, two or three), add your logo and tag lines, drop in your text from a word processor, it’s so easy with the CMS (content Management System) meaning WordPress does all the coding for you.

ordpress screen grab image
image of wordpress CMS back end

You simply type in the text you want to use for your content, drop in images from your online library or upload from your computer. In short if you are not very technically minded, then a CMS based website is a must for you. Designers will charge you for a custom made one, WordPress is free, it won’t cost you a penny to get from the WordPress website.

There are many other reasons to use WordPress. It’s very SEO friendly, a couple of plugins I use are ‘All in one SEO pack’, and ‘XML sitemaps’, which allow you to simply add your SEO friendly Title, Description and Keywords to each page or post

SEO plugin view in wordpress
SEO plugin view in wordpress

Your Sitemap is automatically updated and notifies Google and Bing of the changes. Which saves you a lot of time from having to do it manually, assuming you know how to do it manually.

The framework and code is clean, meaning Google will find it easier to index your pages, and rank them higher, meaning people will find your site more easily in Google searches.

You can add genuine customer reviews to your site, again with the use of free plugins, you can add opt-in forms easily, Social media sharing buttons, Galleries, you can engage more with your audience via the comments on posts.

WordPress relatively easy to install, and WordPress gives you a step by step guide to doing it. I do offer an installation and hosting service if you decide you can’t be bothered doing it yourself. Which is £100 for the installation and £10 per month for hosting or £180 for the installation and one years hosting up-front, with nothing more to pay other than the next years hosting in twelve months time. If you have your own host, then it’s just £100 for the installation and I’d be happy to install the plugins I use as part of the deal. Just drop me an email to info@miketurnerphotos.co.uk

For further reading check out Nigel Merricks article 17 Reasons For The Photographer To Build A Website Using WordPress

Running a Photography Business, 28 Ways To Get Photography Clients

28 Ways To Generate Leads For Your Photography Business

1. Submit your stock images to one of the many online stock agencies such as IStockPhoto. These companies allow you to have a bio page, and list links to other sites. Use this to selectively promote yourself to people that enjoy your work.

2. Send out letters to your past clients with a new promotion. Your best client is a past client. Make them a great offer that they just can’t refuse.

3. Send a press release to your local paper submitting a story idea. Newspapers, television, and radio shows are always on the lookout for a good storyline. Provide them with a story that’s relevant to the season, and makes for good news.

4. Visit a local chamber of commerce and sign up for the next networking group. Your Chamber of Commerce offers a variety of groups to network with, that could lead to new clients. Choose a few groups and visit them to make a handful of new connections.

5. Visit a local networking group and offer to photograph the group for the website. Many networking groups now use websites to promote their services. Adding photographs provide a personal touch, and will allow you to capture attention as a photographer.

6. Post a comment on an online message board. Make sure you provide a link back to your website, yet don’t blatantly sell your services. Provide good quality content, and show you know your industry well.

7. Call three prospects and promote your business. Think back over the past couple of weeks to the connections you’ve made. Choose the three that have the best possibility of becoming a client, and connect with them over the phone.

8. Write an article for one of your association newsletters. Most trade publications have a shortage of quality material. Offer an article to use, and use it to educate your association members.

9. Participate in an online forum or chatroom. Thousands of forums exist on any subject you can imagine. Find a place where potential clients visit regularly, and chat away.

10. Find a complementary business willing to hang samples in their offices. Provide them several samples at no cost. Make sure these images are your best work and are presented in the best possible way.

11. Get some flyers designed and printed and post them out to local addresses or hand them out. Make your flyer eye catching and straight to the point. Include a special offer, and a call to action, getting them to visit your website for more information.

12. Get you business involved with social media. Facebook and Twitter, gives you a greater reach and the ability to connect with people otherwise out of your reach.

13. Add more content to your website. Website are more interesting if they are constantly updated and fresh. Update your website on a weekly basis.

14. Take out a classified ad in a trade publication. The least expensive method of advertising in a print publication is in the classifieds. Try out a new promotion, or use it to gain leads.

15. Get signage for your car / vehicle, displaying your business branding and contact details. You are advertising your business as you go from A to B.

16. Call in to a radio talk show. Dozens of radio stations exist both locally and online that reach your potential customer base. Create a message, and start talking.

17. Have a photo party, and get several clients together in one location to try something new. Instead of having one portrait sitting per day, this would guarantee you several. And getting friends together would help your sales increase because of the excitement.

18. Put your branding on your clothing. On shirts or jackets for yourself and employees. Show your brand off proudly.

19. Set up a special, limited edition weekend. Use a local landmark as your background: snow days in the park, sand castles on the beach, and holiday magic in the city are just a few examples. Be creative.

20. Get involved in local good causes and fund raisers. It’s fun to get involved and puts you in front of other business owners and local people. As well as giving you the opportunity to give back you will get some good PR from your involvement.

21. Teach a class at your local library. Whether alone or with a complementary business, your local library can provide you with a room, resources to advertise the class, and a whole new potential customer base.

22. Partner a local business and do some kind of joint promotion.

23. Set up an exhibition stand at your local store, fair or expo. Make sure the demographics of those attending match your target market.

24. Create a portrait special at a local toy store. Kids love toys. What better place to capture quality portraits with a natural expression.

25. Offer to teach a photography class at a local school or recreation center. Many people have the desire to take better photographs. Create a class that shows the basics in a fun way.

26. Lead generation companies. There are lots of companies who provide lead generation services, selling photo experiences online, via retail outlets, selling leads onto photographers gathered from online and offline marketing activities. Many of these companies have an upfront cost, but a mixture of them can bring clients to your business.

27. Online directories. Some of these will advertise your business for a fee, but often these are saturated with other photographers all competing with you for the same clients. Found a lead generator that only offers a space for one photographer in each area and is free to advertise

28. Run a contest. Whether you set up a cutest baby contest, or offer a toys for tots promotion, get your customers involved in your business.