If you don’t already understand how important Content marketing is for the future success of big and small brands online then, you will inevitably discover soon enough, as your social and search results start to suffer.
According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. So if you aren’t yet creating video content, you should, at the very least be making moves in that direction.
Video is fast becoming the preferred means for people to consume content, both for entertainment and information gathering purposes.
You can fight this trend all you like, but while you do so, your competitors will be serving your “potential” audience with the very content they want, the way they want it.
Video content is an investment, it is your future lead generator. Providing upfront value through the provision of content, helps to build trust and liking in your brand, two things that are essential if you’re to gain traction online.
Branding your videos, whether hosting them publicly on Youtube or Wistia and embedding in your website, or listing privately, it is essentially important to gain strong brand recognition, to that end we are providing an incredibly cost effective service for professional quality video logo animations.
For just £20 each, you can add that extra perception of professionalism to your video content, and ensure you brand is noticed. Check some examples out below.
We’ll advise you for the best look and format for your logo. All we need is a high quality source file of your logo. We can even redraw it for you, but this would be an additional charge.
Make no mistake, video is the future, jump on board now before you start losing ground to your competitors. Drop me an email to discuss.
But just to outline how it works:
#1 You choose the design you like from the video below
#2 You send me your logo design file
#3 You drop me an email and we arrange payment via Paypal, Debit or Credit card
#4 We create your custom animated logo, using the colours in your logo etc
#5 We email the logo to you in mp4 format, all done
Content is king, or so the saying goes. But in the current internet landscape, content marketing is the BUZZWORD. The way search engines are configured today is designed to boost websites with highly valuable content. Content that is high quality, highly targeted, relevant, engaging and useful. That means the if you want to get your website listed at the top of Google search, you’re going to have to put in the effort of creating content.
By providing value via relevant help, advice, information and background knowledge for your prospective customers and website visitors, you are allowing them to get to know more about you, your competency and expertise as well as giving them an opportunity to get to know, like and trust you.
You will be able to interact with your audience, ask them questions about their wants and needs, give them the opportunity to ask you for information, and advice, and build up a relationship with them. Doing so builds trust (transparent and authentic), allows you to prove you know what you’re talking about by demonstrating your competency and expertise. Don’t pretend to be some kind of guru if you’re not, be honest and open with them at all times. It also allows you to know what your customers want and expect from you, remember valuable content answers reader’s questions and is unique to you.
If you’re going to sell anything you have to be known, liked and trusted and creating content is one of the most effective ways to do this over the long term. However you’re not going to see results overnight. It’s a long term strategy that goes on in the background of your overall marketing strategy.
A helping hand from us
Some businesses and bloggers have difficulty producing content particularly, photography and video, but If you’re interested in using our facilities and equipment for your photography, video content creation, get in touch to discuss. We can provide somewhere for you to come and get creative, away from the distractions of your daily environment. We hire the studio out hourly, half and full days to clients.
Types of content
Figure out what’s the best medium to tell your stories on, either video, audio (podcasts), written (blog), graphics, or photography (Instagram). Here are some ideas for content..
Lists of lists
Did you know
Covering fast changing situations
From around the web
Summing up events
Q&A for interviews
High level breakdown
“Day in the life of” Post
Videos – screencasts, talking heads, illustrations, graphics, film roll
User Generated Content
Making content interesting
Whatever medium you decide to use, and you shouldn’t just stick to one, make your content interesting, something you are passionate about, excited to learn more about (this is a must for longevity). If it’s not interesting it’s because it’s …
The wrong topic,
The wrong medium,
Pitching to the wrong audience,
Or all of the above
Make your content:
Content should be made up of a combination of:
6 tips for content marketing
Fulfil a need
Talk like a human being
Cannot be vanilla – take a point of view
Your goal – to be the best in your niche
Your content is your sales person but the close should happen all by itself
Story ideas – get as many as possible to make them interesting
10 different pieces of content form one story via each of your marketing channels, Planning upfront will make it easier
How to know if your content is hitting the mark?
The best way to check how effective your content is, is by measuring engagement, such as the number of comments on your articles (if you allow comments), the number of emails asking questions, how many times your content is shared, and how long people stay on your site.
Ask people to comment on posts. Encourage comments by asking questions or asking for further comment, the original article should be considered the start of a discussion
Personally reply to comments and emails to encourage interaction and discussion, and try to respond to everyone
Put link on Facebook saying ‘ check out how many comments my latest post has got, great discussion going on here’
Illicit feedback open loops at the end of blogposts, and include surveys
Create – unique content of your own
Provide unique material about a topic, niche, industry, that isn’t being provided anywhere else. Write good content to build relationships and tell a story and make it unique. People like stories. Give it your voice, your perspective, using video, podcasts, infographics, photography and the written word.
Be different to your competitors, use your USP. Be personable, transparent, share the wealth of personal experience, and provide it in a convenient medium, such as a podcast for people on the go.
It’s okay to be controversial – give it your viewpoint and don’t be scared to express your unique opinion, as long as you don’t come over to the audience as a jerk. If you highlight a problem, provide a constructive alternative.
Document – your journey
When writing content put yourself in the shoes of someone just behind you and write what you have just learned
Chart your own progress
Your journey to build your business – moving your business online
Your progress in a new job
Learning a new skill – learning SEO, PPC
Put sale techniques into practice
Sell something different every day testing your sales skills
Be as YOU as you can be, and be unapologetic about it
Provide access, curate, provide insight about current niche trends
Current trends/techniques within your niche or industry
Software trends, that are relevant to your niche
Explore the topic more freely and in-depth
Content curation and content aggregation, where you filter good quality content for your readers, this adds value for them and saves them having to troll through low quality content
Do interviews with influential people in your field
See what others in your niche are doing, and make a decided effort to do something different
Write for your peers so that your content will be shared, talk about your struggles and solutions
Cover local issues
Real estate – local amenities, history of area – reasons why it’s good living here
Local relevant events
Getting creative – coming up with ideas
Write your ideas down when you have them, good ideas often come when you least expect them, so be prepared.
Find a balance between what you are interested in and what can make money. Take inventory of your personal goals and see where that overlaps commercial potential
Check PPC and popular searches to workout the latest article topics, also look at industry specific magazines, books, Facebook groups, discussing boards and see what are HOT topics.
Looking after your audience
Treat your audience as customers, make sure you provide value to them, and look after them. Don’t do it with the express goal of making them into customers, trust that doing the right thing will have positive consequences later down the line.
Always reply to comments or messages
Use names and tag people
Share things – if you come across something you like share it
Make navigation around the site easy for your audience, people have little patience to stick around a difficult-to-navigate website
Decrease page load times w3 total cache and CDN content delivery network
Get rid of annoyances on site such as pop-ups and distracting ads
Surprise audience – give something for free
Include transcript with podcasts or video speechpad.com
Use high quality audio and video
Heil PR40 microphone
We provide studio and equipment hire, so drop me an email for more information 🙂
Invite participation – reader challenge, ask for opinion, calls to action – get people involved
Get personal – infuse your personality and life to get deeper connection
Provide unique content such as provide case studios, experiments, income reports etc
Proof read content before you post it (do as I say, not as I do).
Remember who you are and who you’re serving
Always over deliver
So there it is, content is so important for any business, big or small, in the modern day internet. Start creating, and producing content that helps your audience get to know, like and trust you. Build relationships that start remotely and progress to lasting value exchanges. Build your Brand in your prospects mind, by engaging over and over with them. Without this interaction, you’re nothing but a commodity with no discernible value that can’t be taken from any of your competitors.
Drop me an email if you would like find out more information about our studio, equipment hire. Ideal for businesses, and bloggers alike. We have lighting, high quality DSLR camera equipment for photography and video, backgrounds and studio space. Ideal to fuel your creative juices. Please share this article with anyone you think will benefit from it.
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